Every shot, accounted for

PURED

You’ve pured a shot before — the one that felt like nothing and flew like everything. This is the golf app built to get you back there, on purpose.

Coming soon to the App Store30.678°N  91.224°W  ·  EST. 2026

pured.

/ pjʊərd / — verb, golf. past tense.

To strike a golf ball so flush it feels like nothing — and flies like everything.

“I pured that 7-iron.”

Who we are

Pured is a small, obsessive golf software studio. We built this app because improvement in golf is broken: you play, you feel bad about the same three holes, you go hit a bucket of balls at random, and nothing changes. The feedback loop is severed — rounds don’t inform practice, and practice never proves itself back on the course.

So we closed it. Pured connects what happened in your round to exactly what you should practice — then watches your next rounds to prove the fix worked. No feeds. No followers. No fake numbers. Just you, your game, and a loop that tightens.

The system

GOLF, CLOSED-LOOP.

Five stages. Every feature in Pured belongs to one of them — anything that doesn’t, we didn’t build.

Scroll to walk it  ↓
Stage 01

CAPTURE

Eight seconds a hole. That’s the budget.

Log a round with a score and a couple of taps — a live satellite view of the hole you’re standing on, GPS yardages, and a club call reasoned from your distances, not a tour pro’s. Score from the lock screen, or from your wrist: the Apple Watch companion reads yardages from the watch’s own position. Fully offline, every stroke saved the moment you enter it.

Satellite hole view · Apple Watch · full shot-by-shot

Pured — capture stage
Stage 02

DIAGNOSE

Find the leak.

Every round feeds a real strokes-gained engine that pinpoints where your game quietly bleeds shots — short putts, the 150-yard approach, tee-ball trouble. You see it in plain language, simple stats, or full strokes gained. Your choice of depth, one truth underneath.

Strokes gained · leak list · honest sample sizes

Pured — diagnose stage
Stage 03

PRESCRIBE

Never a diagnosis without a fix.

An AI caddie — running privately on your phone — reads your rounds, your stats, your leak, your plan, and writes you a daily note that actually knows your game. Every leak links straight to the drills that close it, with the reasoning spelled out.

On-device intelligence · zero data leaves your phone

Pured — prescribe stage
Stage 04

PRACTICE

Practice that knows why.

A 40-drill library with real setups, scoring rules, and difficulty tiers — putting gates on your carpet, wedge ladders at the range. Interactive scoring while you practice, spaced revisits so a fixed feel stays fixed, and swing analysis that maps your video to checkpoints, flaws, and drills.

Works in a living room · lefty support built in

Pured — practice stage
Stage 05

VERIFY

Prove it moved.

This is the part every other app skips. When Pured prescribes a fix, it opens a quiet contract — then watches your next real rounds for the stat to move. When it does, you get the receipt. When it doesn’t, Pured says so and changes the plan. Improvement you can point at.

Prescription contracts · improvement reports

Pured — verify stage
The kit

WHAT’S IN THE BAG

Nine things, built all the way down. If a feature doesn’t serve the loop, it isn’t in the app.

01

On-device AI caddie

A daily coaching note grounded in your real rounds, stats and plan — generated on your phone, never in someone’s cloud.

02

Swing analysis

Film or import a swing. Pured places your checkpoints, reads the flaws, and maps each one to the drill that fixes it.

03

Live satellite hole view

A satellite view of the hole you’re playing, framed tee-to-green — plus hand-drawn course geometry, live GPS yardage, and tap-for-distance. Degrades gracefully offline; never a blank map.

04

Apple Watch companion

Yardages from your wrist’s own GPS position and full hole scoring without touching your phone — scores land in the same round, saved the same instant.

05

True strokes gained

The same math the tour uses, hand-verified to the decimal, translated into whichever language you speak: plain, stats, or SG.

06

40-drill library

Every drill has a setup, a scoring rule, benchmarks, three difficulty tiers, and an indoor substitute. No filler.

07

Levels, not handicaps

An identity you climb — First Contact to Scratch Track. Levels never go down. Bad months happen; your progress stays.

08

Offline-first

Rounds capture fully offline and every stroke persists the instant you enter it. Cell service is not a prerequisite for golf.

09

Yours, private

Use it with no account at all. No ads, no selling your data, export everything as JSON, delete everything with one action.

House rules

WE WROTE THESE DOWN SO WE CAN’T BREAK THEM.

Product principles, enforced in code — not a poster in an office.

DIAGNOSIS WITHOUT A PRESCRIPTION IS BANNED.

Every leak we show links to the fix

LEVELS NEVER GO DOWN.

Enforced at the API, not just the UI

NO MID-ROUND INTERRUPTIONS. EVER.

Your phone stays in your pocket

NEVER A FAKE NUMBER.

Empty states are designed, not faked

THE PICKUP IS A FEATURE.

Bail on a blow-up hole — pace matters, honesty stays

Quiet by design

YOUR GAME IS NOBODY’S BUSINESS BUT YOURS.

No account needed

Play anonymous

Everything works locally on your phone. Sign in only if you want sync — and delete the account, server data included, whenever you like.

On-device AI

Private intelligence

The caddie and swing analysis run on your iPhone’s own silicon. Your rounds and videos are never shipped to a third-party AI.

No ads · no selling

You’re the customer

Pured is a paid product with a generous free tier — not an ad network. We never sell data, and never will.

Pured · est. 2026

YOUR BEST GOLF
IS A LOOP AWAY.

Launching on iPhone. No waitlist, no hype cycle — when it’s pure, it ships.

Coming soon on theApp Store